The company has supposedly been in business for 20 years in Europe. The ingredients labeled on the bottles list a bunch of herbs and sea salts. It's supposed to be very successful with alopecia areata which is what I have. They recently opened for business in California so I decided to order the Max Pack which includes Activator, Lotion and Shampoo. Can anyone else please tell me if they have tried this product and if so how it worked for them. Thanx, Joe