I refer to it as "major" because I don't know who any of the people mentioned in the article are (other than Richard Jenkins.) It appears though it will be a film for regular theatrical release.

http://www.newsinfilm.com/?p=19497

I do wonder though what "Alopecia Universales" as it is referred to is. It sounds like the name of a company that sells alopecia related products not just here on Earth but at outposts throughout the galaxy.