I have been reading posts by many others here on this site. It is refreshing to see so much positivity and strength, and that is very motivational and inspirational to me. I also appreciate those who are frustrated, confused, worried and just plain angry, because I STILL feel those sometimes. Plus I have many of the same anxieties and questions that others have here.

I am currently not dating anyone right now, and even though I have had very few problems with my alopecia affecting my social life, it still warms my heart and gives me hope to see so many love stories here. :-)

I saw a commercial about a year ago that disturbed me. I believe it was for a sports gambling website. It basically consisted of a lady in a bikini walking towards the camera, surrounded by rainbows and unicorns and the like. She starts swinging her hair around (to be sexy, I guess), then her hair goes flying off her head and she is completely bald. The commercial's tag line was something like "another deflated fantasy? Visit our site, etc.,etc."

This made me very angry and I considered contacting this company to complain about this commercial. Why in the world would someone come up with this concept for a product / service targeted towards men? I am sure that there were men viewing this who had a special woman in their life undergoing chemo, thinning hair or even alopecia. And what about the women themselves? My heart aches for anyone who viewed this and was also upset by it.

However, I have yet to see this commercial since September of last year. I hope they never run it again.

Men, what do you think? Would this be considered effective advertising? I am considering the source (sports gambling), so it really shouldn't surprise me that they would create a low class commercial. It really did disgust me, not to mention it delivered a huge blow to my own self-confidence.

Just my two cents worth...

Views: 7

Comment by Sarah McIntosh on November 17, 2008 at 4:25pm
Personally,when I view things that can be offensive to me I try to see the humorous side of it.Like how I would have felt about seeing the commercial if I did not have alopecia.Then I would probably watch my normal shows and see if I could pick up other insensitive things on the t.v that other people might find offensive that are suppose to be humorous.When you actually look for it you would be amazed by the content perhaps even yourself has laughed at without thinking about who it may offend.I know I always am.I have never seen that commercial but if I would have it would have made me feel embarrassed and even a tad humiliated.I know for myself I try to challenge what everyone sees as physical beauty on a daily basis,in hopes of helping society see that differences make beauty not altering our bodies and changes ourselves to look like touched up and photo shop images.
Comment by Andie on November 17, 2008 at 10:44pm
Thanks for your comments! I feel better now that I talked about it and received responses from others. :-) I appreciate your point of view, Sarah. It is a good idea to try and change your perspective (if only temporarily) on things you find offensive and look for the humor in it. That is very difficult to do sometimes, but I do admit that I myself have laughed at things that others would be angered by. I felt bad about it later though. Sometimes it is important to laugh at yourself and have fun, and others will respect you for it too. Thanks again everyone! :-)
Comment by rj, Co-founder on November 19, 2008 at 10:33am
Andrea, I haven't seen the commercial you described, but it doesn't surprise me in the least that commercials, televisions shows and films, comedians and others ridicule people, especially women, who are bald and/or living with alopecia. As JeezLouise intimated, we live in a world that's not only pro-hair for the most part, but which has also fell prey to what feminist author Naomi Wolf exposed as "the beauty myth." That's why it can pay so lucratively for businesses and opportunists to make alopecic and bald women the butt of such crass jokes. To change this, though, alopecians must learn to think and respond in terms of economics as well as education. In addition to promoting alopecia awareness per se, alopecians must also organize and align themselves with those who are willing to boycott every businesses that profits off putting down bald and alopecic women and men. The loss of profits speaks much louder than mere pedagogy, so alopecians must begin to put their money only where there alopecia is welcome; and they must do this as nationally and internationally organized activists rather than as aggrieved individuals.
Comment by Andie on November 20, 2008 at 8:43pm
Thanks RJ! It is unfortunate that businesses make money off of what society deems as "beautiful" and "not beautiful". I do agree that alopecians need to focus on more than just educating others. We need to also set an example and take a stand when bald women (and men) are portrayed and treated in a negative matter. But you know, I truly do feel that a great majority of people really don't think that hair is that big of a deal. They are just following along with what television, magazines, and the rest of popular culture say is important and "normal". Everybody feels pressure to be accepted in the world, even if it means not speaking up about how they REALLY feel about a certain subject. This is one of the positive aspects of having alopecia - it opens up your mind and changes one's perspective on so many things.

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