It's this woman's first day back to work and her husband lets her know she looks nice as he pours her a cup of coffee. After she takes a sip she pauses and is filled with new courage and removes her wig to reveal her bald head. Her husband couldn't be more supportive as he...

  • Currently 5/5 stars.

Views: 3822

Comment by Razors R Stupid on January 18, 2017 at 11:33am
What an awesome commercial! I love coffeeMate even more, now!
Comment by Debbi Fuller on January 18, 2017 at 11:38am

I drink my coffee black, but that may have to change!  Great commercial!!!

Comment by Susan on January 18, 2017 at 11:54am

I think this commercial is amazing! I've lived with AU since I was seven (I am now 49). My son's last girlfriend had a full head of hair when they met--there was zero connection to alopecia---and within the year she developed AT. She broke up with him two months ago and this morning when I showed him this commercial he teared up because he misses her so much. I just want anyone who may doubt their beauty or their worth to know that it is essence, not looks, that bring people together.

Comment by Debbi Fuller on January 18, 2017 at 12:02pm

Susan, I hope she didn't break up with him because she felt insecure about her alopecia - that would be sad.  I love that your son is still emotional about it though and I hope he finds happiness, if not with her, then with another nice girl!

Comment by Alo-mom on January 18, 2017 at 12:12pm

Such a touching commercial and I always love to see those men that truly love their mates for who they are. This does my heart good. To the young man whose girlfriend broke up with him, give this young lady time and space and always be there as a friend. We all need friends as we walk down this road together.

Comment by Jenny on January 18, 2017 at 12:42pm
Ugh, this commercial just aggravated me, frankly. It didn't seem even remotely realistic from my experiences. My husband doesn't even want to SEE me without my wig, and he would be absolutely appalled if I suggested going to work without it. (Not to mention there are some people who would probably be fired if they did -- I know one woman who flat-out said that about her job.)

I guess I appreciate the intent, and I certainly don't mean to insult anybody who liked it, but to me it felt so fake that I wasn't sure whether to laugh or roll my eyes or both.
Comment by MKD on January 18, 2017 at 12:57pm

Well, I do not care for coffee-mate, but this commercial has real merit.  I feel sad Jenny that your husband is unable to see the real you.  You do not say how his response to seeing you without your wig makes you feel, I can only imagine.  I have lost my hair over a period of 6 years with scarring alopecia. I had very individual hair which was often commented upon and I was devastated at the thought of it all going for ever.  However, during this period, my partner of 25 years became terminally ill and one of the last things he said to me when I was caring for him at home, was 'you are so much more than your hair, never forget that when I am gone'.  He died two years ago, and when I put my little elfin-cut wig on, I smile and thank him for the confidence he gave me, as a lasting legacy of his love.

Comment by kymkym on January 18, 2017 at 12:58pm

I was so touched by this commercial.  I will say it was the onions in my salad that caused the teary eyes as opposed to the emotions.  Jenny, I am sorry your experience has been harsh.  There are people who truly are embraced and accepted for who they are.  I am in a visible position in a fortune 500 company and when I told my boss of my intent, she was perfectly fine with it.  When I came to work bald, a few people assumed that I had cancer, while other's thought I was trying something new.  My husband has a head full of curly hair and stood next to me and shaved his off to show solidarity with me when I first went bald.  He kissed me tenderly just like this husband in the commercial did.  To the men who stand by their girlfriends and wives, you are the epitome and have set the example as to seeing the inner beauty.  Cheryl, keep the videos coming.  I love it.

Comment by Debbi Fuller on January 18, 2017 at 1:14pm

I'm sorry Jenny, that your experience has been so negative. I, too, have a husband who actually encourages me to go with out my hair and even when it first fell out almost 30 years ago, he was incredibly supportive. We hadn't been married long, and frankly, if he had NOT been supportive, we would not still be together after all these years. Every single one of my friends are totally fine with me being bald and if they weren't, they would not be my friends. The commercial is actually very true to life in my experience - and I have a lot of is because of my job. I hope that you can find more acceptance in the future.

Comment by Razors R Stupid on January 18, 2017 at 1:25pm
Oh...Jenny. I don't know that a "realistic" coffee commercial could exist. I crawl to my coffee pot and I look like something from the Discovery Channel. Knowledge is power. It's rare to see commercials like this. Kudos to Coffeemate. I think the commercial could come off as cheesy, but not because the woman is bald. I'm not bald.My husband never had anything nice to say to me in the morning. I divorced him. I'm sure your husband loves you with or without your wig. Shame on any employer who disrespects someone's hairlessness! I would be so proud if my son was in a commercial!


You need to be a member of Alopecia World to add comments!

Join Alopecia World


Any mention of products and services on Alopecia World is for informational purposes only; it does not imply a recommendation or endorsement by Alopecia World. Nor should any statement or representation on this site be construed as professional, medical or expert advice, or as pre-screened or endorsed by Alopecia World. Alopecia World is not responsible or liable for any of the views, opinions or conduct, online or offline, of any user or member of Alopecia World.

© 2022   Created by Alopecia World.   Powered by

Badges  |  Report an Issue  |  Terms of Service